Since "mother in-chief" Michelle Obama proclaimed that she aims to end child obesity within one generation, companies and foundations out there embraced a new marketing strategy that's all about forming healthy nutrition habits.
There are 25 million overweight children in United States, who according to a study released in 2005 by the Center for Disease Control and Prevention may live shorter lives by two to five years than their parents because of obesity. Let's Move (letsmove.gov) aims to do for healthy eating and exercise what the government's anti-smoking campaign did in the 1960s: change how people think about their health.
So here's a brand new market segment to cash in on.
Foundations all over US are aligning their strategy with this goal in hopes of generating more revenue from Government grants to sustain their projects.
Retailers are adding more features to their products that guarantee freshness and smart snacking. You can also buy peace of mind that a percentage of your purchase goes to support charity.
Restaurants are counting calories for you, in hopes of making their customers feel like they're more aware of the ingredients they use and portion size.
And of course celebrities like being associated with this new trend, after all staying healthy and skinny is their business.
Check out Jennifer Garner endorsing a fancy $3,000 French refrigerator that claims to donate $1 for Save the Children Foundation up to $50,000 every time you Stop the Clock between 4/30/10 and 7/31/1 and register with your e-mail address for a chance to be entered in a drawing to win one.